Designing Systems For Heavy Lifting
AEM is an advocacy group for the agriculture and manufacturing industries. Their site was confusing and out of date. It needed to be redone to make it as easy as possible for their users to discover and consume content.
Clear & Flexible
I revitalized the aesthetics and designed a system of flexible, reusable patterns that could be applied across multiple content types throughout the site. This visual language made it easy for the site’s authors to stay consistent across departments and page types and allowed them to easily call out content when needed.
Readable & Accessible
Many of their users are older, so clarity was a very important factor in typography and color contrast. Color choices meet the Web Content Accessibility Guidelines for color contrast.
Applicable & Extendable
In practice, the system has been a success. Authors have been able to expand into sections that weren’t planned for in the design, giving them freedoms far beyond what was afforded with their previous design.